Gradient Vodka Soda Manhajar Kunshin Vodka Soda daga Mark Rowe and John Eresman

Zane Gradient Vodka Soda Manhajar Kunshin Vodka Soda daga Mark Rowe and John Eresman mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2022

Gradient Vodka Soda Manhajar Kunshin Vodka Soda

daga Mark Rowe and John Eresman

Abokin Ciniki: Gradient Beverages Corp.

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #138803

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Gradient Vodka Soda Manhajar Kunshin Vodka Soda

Gradient shine ne na ƙirar kunshi don gauraye fakitin abin sha na vodka soda. Fakitin yana ɗauke da gwangwani shida masu kyawun kama na milimita 355, waɗanda ƙarfin barasarsu yake raguwa a hankali daga kashi 8, 7, 6, 4, 3, zuwa 2 cikin ɗari na ƙarfi. Gwangwanan suna zaune a layi ɗaya a cikin akwatin, kuma wani zanen aljihu mai digo-digo (dot matrix) yana raguwa daga duhu zuwa haske a fadin layin. Wani ramin da aka yanka kusurwa yana buɗe akwatin daga ƙarshen mai ƙarfi zuwa ƙarshen mai sauƙi, don haka ana ɗaukar gwangwanan bisa wannan tsari. Wannan tsari yana ƙarfafa daidaito da sauƙin sha cikin daren shan giya. Ana ba da dandano guda uku: raspberry da lemon, kokumba da lemun tsami, da kuma laimi.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Gradient Vodka Soda Manhajar Kunshin Vodka Soda ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Gradient Vodka Soda Manhajar Kunshin Vodka Soda ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Gradient Vodka Soda Manhajar Kunshin Vodka Soda yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Girma da Fakitin: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Kalmomin Alama: gradient, moderation, vodka soda, seltzer, gradually reducing,
Fasahar Samarwa: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Ƙalubalen Zane: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Bincike: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Wahayi: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Tsawon Lokacin Aikin: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Tsarin Aiki: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Mambobin Ƙungiya: Creative Director: John Eresman
Designer: Mark Rowe