Meiyitian Aikin Kaya na Musamman by Chong Peng

Meiyitian Aikin Kaya na Musamman by Chong Peng is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2022

Meiyitian Aikin Kaya na Musamman

by Chong Peng

Client: Yili Group

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

12,685

Verified Award Winner

Verify Award Status for #139341

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meiyitian Aikin Kaya na Musamman

Meiyitian kaya ne mai ƙirar fasaha wanda ke haɗa kayan da aka buga da duniyar alama ta kama-da-wane. Kayan yana ɗauke da hotuna masu girma-biyu da girma-uku bisa ga wakilin alamar kasuwanci, wanda ke samar da alamar dabbar alama. Masu siye suna duba hotunan da wayar hannu mai ɗauke da manhaja, sannan su shiga cikin duniyar kama-da-wane da alamar ta ƙirƙira. A cikin wannan duniyar kama-da-wane, ana ba da wasanni masu hulɗa da tsarin gyara ɗan tsana, kuma ana iya tattara kyaututtuka. Manufar ita ce a gina kusanci mafi ƙarfi tsakanin alamar kasuwanci da matasa masu siye.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Meiyitian Aikin Kaya na Musamman ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Meiyitian Aikin Kaya na Musamman ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Meiyitian Aikin Kaya na Musamman yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Dimensions & Packaging: Width65mmxDepth65mmxHeight220mm
Tags: Virtual brand world,Smart and connected,Brand IP design
Production Technology: Mobile Internet AI technology
Design Challenge: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Research: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Inspiration: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Project Duration: The project started in August 2021 in China
Operation Flow: Consumers enter the virtual brand world by scanning the characters on the package through APP
Team Members: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team