Transam Carriers Ainihin Ganewar Alama by Maksim Zinchuk

Transam Carriers Ainihin Ganewar Alama by Maksim Zinchuk is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2022

Transam Carriers Ainihin Ganewar Alama

by Maksim Zinchuk

Client: NUMZ Graphics

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

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Verified Award Winner

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Colors

The Design

About Transam Carriers Ainihin Ganewar Alama

Transam Carriers wata ainihin ganewar alama ce da aka ƙirƙira don kamfanin sufuri da dabaru (logistics) da ke Toronto, Kanada. An gina wannan ganewar ne bisa hoton Zubr, ko kuma Bijimin Turai (European Bison), wani dabba daga Gabashin Turai wanda ke wakiltar keɓancewa da ƙarfi. An daidaita kan dabbar a cikin siffar triangle, kuma an yi amfani da wani nau'in font na musamman mai karkata don ba wa alamar (logo) kamanni mai ƙarfi da rai. Rawaya da baƙi su ne manyan launuka guda biyu da aka yi amfani da su. An yi amfani da wannan salon a kan manyan motocin kamfanin, gidan yanar sadarwa, kafofin sada zumunta, kayan rubutu na ofis, tallace-tallace, da kayayyakin talla. Siffofin triangle masu launin rawaya a cikin zane-zanen sun sa alamar ta zama sananniya a fagen masana'antar.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Transam Carriers Ainihin Ganewar Alama ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Transam Carriers Ainihin Ganewar Alama ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Transam Carriers Ainihin Ganewar Alama yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Dimensions & Packaging: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Tags: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Production Technology: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Design Challenge: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Research: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspiration: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Project Duration: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Operation Flow: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Team Members: Designer: Maksim Zinchuk
Image Credits: Maxim Zinchuk, NUMZ Graphics