Artem Luxury Watch Straps Aikin Farko: Kunshi by Joel Derksen

Artem Luxury Watch Straps Aikin Farko: Kunshi by Joel Derksen is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2022

Artem Luxury Watch Straps Aikin Farko: Kunshi

by Joel Derksen

Client: Studio Otherness

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Colors

The Design

About Artem Luxury Watch Straps Aikin Farko: Kunshi

Rubutun Littafi: Artem Luxury Watch Straps kunshi ne da aka tsara don igiyoyin agogo da aka yi don masu tara kayayyaki. Rufin waje yana zamewa don bayyana akwatin ciki mai kama da gilashin duhu (frosted vellum) wanda ke bude a gefe da rufin lebur (flap seal). Wani sashi na roba mai laushi (foam) yana rike da igiyar a wurinta. Siffar da take da kusurwoyi masu kaifi da fasalin sassaka tana nuna kaifin gefuna da daidaiton fasaha. Amfani da tambarin foil da takarda masu launin toka da shudin sarauta (royal blue) suna baiwa kunshin kamanni mai kyau da fasaha. An tsara tsarin domin nuna kayan a fili yayin bude kunshin.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Artem Luxury Watch Straps Aikin Farko: Kunshi ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Artem Luxury Watch Straps Aikin Farko: Kunshi ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Artem Luxury Watch Straps Aikin Farko: Kunshi yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue