Top Mercury Yanar gizo daga Daniel Houle

Zane Top Mercury Yanar gizo daga Daniel Houle mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Yanar Gizo.

Baƙin ƘarfeYanar Gizo· 2023

Top Mercury Yanar gizo

daga Daniel Houle

Abokin Ciniki: Azuro Digital

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Yanar Gizo

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Tabbatar da Matsayin Kyauta na #139506

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Top Mercury Yanar gizo

Top Mercury yanar gizo ce da aka ƙirƙira don wata hukumar tallace-tallace ta kafofin sada zumunta. Yanar gizon tana amfani da tasirin motsi, raye-raye da zane-zane na asali don gabatar da kyan gani mai tsafta da na zamani. An ƙirƙiri ƙirar da Figma kuma an haɓaka ta da Webflow, kuma tana da cikakken amsawa (responsive) a kan dukkan na'urori, na'urorin bincike (browsers) da girman allo. Maballai da hanyoyin haɗi suna ba wa masu ziyara damar yin hulɗa da sassa daban-daban. An kiyaye motsi a hankali domin fuskar mu'amala ta kasance a bayyane kuma mai sauƙin bi. Yanar gizon ta kai adadin canjawa (conversion rate) na kaso 8, wanda ya fi ma'aunin masana'antu na kaso 5.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Top Mercury Yanar gizo ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Top Mercury Yanar gizo ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Top Mercury Yanar gizo saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Girma da Fakitin: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Kalmomin Alama: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Fasahar Samarwa: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Ƙalubalen Zane: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Bincike: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Wahayi: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Tsawon Lokacin Aikin: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Tsarin Aiki: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Godiyar Hotuna: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.