Baƙin Ƙarfe Kunshin Kaya · 2022
Bethru Aikin Farko: Fakitin Kayan Tsaftacewa
- Kyautar A' Design Award ta Baƙin Ƙarfe 2022 in Kunshin Kaya
- CLIENT: Bethru
- Estimated Number of Design Views: 13,729
- Verification code F4E04FEB13 · Verify this award
Colors
About Bethru Aikin Farko: Fakitin Kayan Tsaftacewa
Rubutun Littafi: Bethru fasalin fakiti ne na kayan tsaftace gida wanda aka gina bisa allunan tsattsauran ruwa da kwalbar feshi mai sake amfani. Allunan an yi su ne da kashi 93 cikin 100 na kayan halitta kuma babu wani abu na dabba a cikinsu, ba a gwada su a kan dabbobi ba, kuma babu microplastics a cikinsu. Kowane allo yana narkewa a cikin ruwan famfo yana samar da lita 300 na ruwan tsaftacewa. Ana sayen kwalbar feshi sau daya kacal ana sake amfani da ita sau da yawa, wanda hakan yake rage yawan sharar roba. An nade allunan da takarda kuma an gina akwatunan da takarda mai sake sarrafawa. Launuka da siffofin fakitin an zana su daga yanayin gargajiya.
About the Kyautar A' Design Award ta Baƙin Ƙarfe
Zanen Bethru Aikin Farko: Fakitin Kayan Tsaftacewa ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Bethru Aikin Farko: Fakitin Kayan Tsaftacewa ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Bethru Aikin Farko: Fakitin Kayan Tsaftacewa saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.
Press Kit
- Unique Properties
- Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
- Dimensions & Packaging
- printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C
individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing
individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK
leaflet
Technical projection.
Pantone solid uncoated 292U
embossing
shipper box / 698 x 659 mm
Technical projection
white printing - Tags
- packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
- Production Technology
- The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
- Design Challenge
- The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
- Research
- We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
- Inspiration
- Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
- Project Duration
- The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
- Operation Flow
- BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
- Image Credits
- Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design
