Broken Top Brewing Co Craft Beer Aikin Farko: Marufin Abin Sha by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Aikin Farko: Marufin Abin Sha by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Baƙin Ƙarfe in Ƙirar Kunshin Kaya Competition Category.

Baƙin ƘarfeKunshin Kaya· 2022

Broken Top Brewing Co Craft Beer Aikin Farko: Marufin Abin Sha

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Kunshin Kaya Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Aikin Farko: Marufin Abin Sha

Rubutun Littafi: Broken Top Brewing Co Craft Beer wani ƙirar marufin abin sha ne da aka ƙirƙira don wani ƙaramin alamar giyar sana'a wanda ke samar da IPA da pilsner. Zanen alama yana samun wahayi daga tsofaffin kayan wasan yara. Alamar da aka haɗa tana daidaitawa da launukan kowace layin samfur kuma tana haɗuwa da zanen don ƙirƙirar wani nau'in ruɗin gani. Gwangwani ɗin an yi su da aluminum mai launin shuɗi, wanda aka keɓance don kaiwa ga wani zurfin launin shuɗin ruwan teku wanda ke da wuya a samu a gwangwanin aluminum. Buga inkjet mai saurin gaske ƙwarai da gaske tare da wani ɗumi na tawada fari yana sa zanen ya fi kayatarwa. Gwangwani ɗin daidaitacce mai lamba 211 yana ɗauke da oza 12.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Broken Top Brewing Co Craft Beer Aikin Farko: Marufin Abin Sha ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Broken Top Brewing Co Craft Beer Aikin Farko: Marufin Abin Sha ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Broken Top Brewing Co Craft Beer Aikin Farko: Marufin Abin Sha saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable