Zane Kellipops Marufi daga Antonia Skaraki mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Ƙirar Kunshin Kaya.

Baƙin ƘarfeKunshin Kaya· 2023

Kellipops Marufi

daga Antonia Skaraki

Abokin Ciniki: Viap

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Kunshin Kaya

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #141266

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Kellipops Marufi

Nishadantarwa; Sha'awa; Cakulet gaba ɗaya. Ka yi tunanin Charlie da Masana'antar Cakulet. Yaya rana za ta kasance a wurin? Alewa na cakulet za su fiffito daga bawoninsu kuma da ƙarfi mai ban mamaki, za su yi rawa a kewaye da kai, suna kiranka ka yi rawa tare da su ka mallake su. Da farko, masu ƙira sun gan su ta hanyar tunaninsu kuma sun ji su suna fashewa. Sun kalli su ta cikin bawoninsu kuma sun yi magana da rai. Sa'an nan suka ƙirasu. Tare da sautinsu, tsarin jikinsu, abubuwan ruwa, da launuka masu ƙarfi waɗanda ke ihu game da sha'awar marar iyaka a kansu.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Kellipops Marufi ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Kellipops Marufi ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Kellipops Marufi saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Girma da Fakitin: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
Kalmomin Alama: Rebranding, packaging design, snack, chocolate snack
Fasahar Samarwa: Plastic Doypack
Wahayi: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Tsawon Lokacin Aikin: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Mambobin Ƙungiya: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas