Heivy Aikin Farko: Fakitin Abin Sha na Collagen daga Jessica Yang - WeBranding Global

Zane Heivy Aikin Farko: Fakitin Abin Sha na Collagen daga Jessica Yang - WeBranding Global mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2023

Heivy Aikin Farko: Fakitin Abin Sha na Collagen

daga Jessica Yang - WeBranding Global

Abokin Ciniki: WeBranding Global

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

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Ƙirar

Game da Heivy Aikin Farko: Fakitin Abin Sha na Collagen

Rubutun Littafi: Heivy shine tsarin fakiti da ƴancin alama don jerin abubuwan sha na collagen mai ruwa. Jerin ya haɗa da kayayyaki biyar da ake kira Lullaby, Uplift, Revive, Fortify da Protect. Kowace kwalba tana amfani da launuka da fasalulluka na kanta don nuna dandano daban-daban, yayin da tsarin da aka raba tare yake haɗa dukkan jerin baki ɗaya. Abubuwan shan ana gabatar da su cikin kwalabe na gilashi masu girman milimita 35 da 35 da 107, waɗanda aka yi da kayan da za a sake sarrafa su gaba ɗaya. Manufar wannan tsari ita ce ba wa alamar kasuwanci sako mai bayyana kuma daidaitacce na lafiya da ƙuzari.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Heivy Aikin Farko: Fakitin Abin Sha na Collagen ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Heivy Aikin Farko: Fakitin Abin Sha na Collagen ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Heivy Aikin Farko: Fakitin Abin Sha na Collagen yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Girma da Fakitin: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Kalmomin Alama: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Fasahar Samarwa: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Ƙalubalen Zane: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Bincike: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Wahayi: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Tsawon Lokacin Aikin: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Tsarin Aiki: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Mambobin Ƙungiya: Creative Director: Jessica Yang
WBG Creative Team