Zane Guo Nian Hao 包装 daga Xiaohongshu mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Ƙirar Kunshin Kaya.

Baƙin ƘarfeKunshin Kaya· 2023

Guo Nian Hao 包装

daga Xiaohongshu

Abokin Ciniki: Xiaohongshu

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Kunshin Kaya

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Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Guo Nian Hao 包装

Akwatin kyautar sabuwar shekara ta 2022 Xiaohongshu ta fito ne daga almara game da bikin bazara. A ci gaba da al'adar kakanni, Xiaohongshu ya shirya wani nau'i na Haske, Sauti, da Ja. Kyaututtukan sun haɗa da hasken dare, Halli Galli, jajayen ambulaf, da kuma littafin kalanda ja mai wakiltar Xiaohongshu. Wannan akwatin kyauta ya haɗu da labarun almara tare da kyaututtuka iri uku, yana samar da sabuwar hanyar ƙira daga al'adun gargajiya. Tana fatan bayyana fatan alheri ga sabuwar shekara ta kasar Sin, da kuma mika gadon al'adu ga sabbin tsararraki.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Guo Nian Hao 包装 ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Guo Nian Hao 包装 ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Guo Nian Hao 包装 saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Girma da Fakitin: Width 345mm* Depth 285mm* Height 100mm
Kalmomin Alama: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Fasahar Samarwa: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Ƙalubalen Zane: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Bincike: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Wahayi: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Tsawon Lokacin Aikin: The project was launched in Shanghai in JAN 2022.
Tsarin Aiki: Gifts could only be found after tearing off the riddle sealed on the cover.
Mambobin Ƙungiya: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Godiyar Hotuna: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu