Ocean Blue Kunshin Abin Sha na Barasa by Jingzhang Xiao and Dongyan Ruan

Ocean Blue Kunshin Abin Sha na Barasa by Jingzhang Xiao and Dongyan Ruan is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2023

Ocean Blue Kunshin Abin Sha na Barasa

by Jingzhang Xiao and Dongyan Ruan

Client: Jiangsu Yanghe Distillery Co., Ltd

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

19,862

Verified Award Winner

Verify Award Status for #142370

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ocean Blue Kunshin Abin Sha na Barasa

Ocean Blue kunshi ne na baijiu, wani nau'in barasa. Kwalbar tana bin ma'aunin karkacewar Fibonacci, wanda ke ba ta siffa mai daidaito da kuzari, mai sauƙin riƙewa da buɗewa. An gama sashen sama da haske na zinariya wanda ke tunatar da yashin rairayin bakin teku, yayin da aka yi wa sashen ƙasa launin shuɗin teku. An yi amfani da dabarar buga tagulla (copper plate lithography), aikin ido-kyanwa, da zanen fitarwa (embossing) don inganta laushin fuska. An yi akwatin waje da takarda mai launin toka, sannan cikinsa yana da farin allo, kushin roba (foam), da yadin blister. Tsarin lambar sirri yana haɗa kowace kwalba, akwati, da katafila don kāre kayan daga jabu.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Ocean Blue Kunshin Abin Sha na Barasa ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Ocean Blue Kunshin Abin Sha na Barasa ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Ocean Blue Kunshin Abin Sha na Barasa yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Dimensions & Packaging: 140mmx115mmx320mm，
Tags: crafts, Baijiu, spirit, packaging, art
Production Technology: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Design Challenge: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Research: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Inspiration: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Project Duration: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Operation Flow: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Team Members: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin