Snow Draft Beer Kunshin Giya by China Resources Snow Breweries Ltd.

Snow Draft Beer Kunshin Giya by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Zinariya in Ƙirar Kunshin Kaya Competition Category.

ZinariyaKunshin Kaya· 2023

Snow Draft Beer Kunshin Giya

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Kyautar A' Design Award ta Zinariya Winner in Kunshin Kaya Category

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Verified Award Winner

Verify Award Status for #144347

View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Draft Beer Kunshin Giya

Snow Draft Beer wani jerin kunshi ne na giyar draft mai tsantsar malt, wanda aka samar a matsayin gwangwanin aluminium da kwalbar gilashi. Zanen ya bi tsarin minimalist kuma yana amfani da koren aurora da fari tsantsa a matsayin manyan launuka. Zane-zanen layi na malt, hops da raƙuman ruwa suna nuni ga sinadaran giya guda uku. An ɗan matse kwalbar gilashin a tsakiya domin riƙo mai daɗi, kuma an buga mata haruffan rubutun hannu na Sinanci masu ma'anar tsantsa da draft. Kwalbar tana ɗaukar mililita 460 yayin da gwangwanin ke ɗaukar mililita 500. Zanen haɗaka an yi shi ne domin isar da saƙon tsantsa da ɗanɗano mai sabo.

The Recognition

About the Kyautar A' Design Award ta Zinariya

Zanen Snow Draft Beer Kunshin Giya ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Snow Draft Beer Kunshin Giya ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Snow Draft Beer Kunshin Giya yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
Dimensions & Packaging: Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm
Tags: Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
Production Technology: aluminum can and glass bottle
Design Challenge: To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
Research: Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
Inspiration: To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
Project Duration: The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
Operation Flow: The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
Team Members: Dong Yan
Weixi Zhou
Yu Zhai
Hu Pan
Jess