Gojaming Fakin Ruwan 'Ya'yan Itace by Qichao An

Gojaming Fakin Ruwan 'Ya'yan Itace by Qichao An is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Baƙin Ƙarfe in Ƙirar Kunshin Kaya Competition Category.

Baƙin ƘarfeKunshin Kaya· 2023

Gojaming Fakin Ruwan 'Ya'yan Itace

by Qichao An

Client: Mornice Brand Design

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Kunshin Kaya Category

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Verified Award Winner

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Colors

The Design

About Gojaming Fakin Ruwan 'Ya'yan Itace

Gojaming shine tsarin fakin da aka yi wa jerin ruwan 'ya'yan itace da aka matse sabo. Fakin ya kunshi kwalbar PET mai lakabin da aka manne, wanda girmansa ya kai 70 mm a fadi, 35 mm a zurfi, da 200 mm a tsayi. An fadada sassan tambarin Gojaming kuma ana amfani da su a matsayin babban zanen gani na dukan fakin, wanda ke samar da haɗin kai na alamar kasuwanci. Jerin yana da dandano guda uku, kuma an ba kowane dandano launi daban-daban da ya dace da 'ya'yan itacen da ke da alaka da shi. Launukan da sassan 'ya'yan itacen suna taimaka wa masu sayayya su gane kowane dandano cikin sauri.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Gojaming Fakin Ruwan 'Ya'yan Itace ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Gojaming Fakin Ruwan 'Ya'yan Itace ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Gojaming Fakin Ruwan 'Ya'yan Itace saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.