Hainan Beer Kunshin Giya daga China Resources Snow Breweries Ltd.

Zane Hainan Beer Kunshin Giya daga China Resources Snow Breweries Ltd. mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2023

Hainan Beer Kunshin Giya

daga China Resources Snow Breweries Ltd.

Abokin Ciniki: China Resources Snow Breweries

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

31,595

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #144565

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Hainan Beer Kunshin Giya

Hainan Beer wani zane ne na kunshin giya wanda aka samo asalinsa daga yanayin ƙasa da al'adun Hainan. Kwalbar gilashin tana ɗauke da zane-zanen da aka zana daga raƙuman ruwan teku, jiragen ruwa masu tafiya da iska, hasumiyar haske, itatuwan kwakwa da tsuntsayen teku, kuma siffarta siriri tana ba da damar riƙewa da hannu ɗaya. An buga gwangwanin aluminium ɗin da tawada mai canza launi da zafi, ta yadda zanen tambarin gidan waya ke bayyana a hankali yayin da zafin jiki ke raguwa lokacin sanyaya a firiji. An yi akwatin waje da takardar kraft kuma an siffanta shi kamar jakar tafiya. Kunshin yana danganta giyar da yanayin gani na yankin da kuma salon rayuwa mai annashuwa na mazauna wurin.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Hainan Beer Kunshin Giya ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Hainan Beer Kunshin Giya ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Hainan Beer Kunshin Giya ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Girma da Fakitin: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Kalmomin Alama: beer, localization of design, Hainan, cultural elements, Hainan style
Fasahar Samarwa: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Ƙalubalen Zane: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Bincike: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Wahayi: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Tsawon Lokacin Aikin: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Tsarin Aiki: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Mambobin Ƙungiya: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao