Tsingtao 9 Degrees Kunshin Giya daga Jin Zhang

Zane Tsingtao 9 Degrees Kunshin Giya daga Jin Zhang mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2023

Tsingtao 9 Degrees Kunshin Giya

daga Jin Zhang

Abokin Ciniki: Tsingtao Beer

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

18,413

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #144952

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Tsingtao 9 Degrees Kunshin Giya

Tsingtao Beer yana daya daga cikin shahararrun mashahuran giya a kasar Sin. Dangane da nuna alama, ɓangaren alamar yana buƙatar nuna halayen gida na kowane lardi. Mai zanen yana amfani da mafi yawan wakilin Hubei "Yellow Crane Tower" don nuna halayen gida. Bugu da kari, Xiangyun, Crane, da kwalabe "Phoenix Feather" (Hubei yana son Phoenix sosai) ya sa dukkan hoton ya zama mai sassauƙa; A lokaci guda, haskaka "digiri 9", mafi girman wurin siyar da samfurin, don haɓaka tallace-tallace yadda ya kamata.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Tsingtao 9 Degrees Kunshin Giya ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Tsingtao 9 Degrees Kunshin Giya ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Tsingtao 9 Degrees Kunshin Giya yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Girma da Fakitin: Width 65mm x Depth 65mm x Height 265mm
Kalmomin Alama: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Fasahar Samarwa: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Ƙalubalen Zane: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Bincike: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Wahayi: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Tsawon Lokacin Aikin: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Tsarin Aiki: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Haƙƙoƙin Ƙirƙira: Intellectual property/patents/copyrights owned by Tsingtao Brewery