Nverhong Guihualinzang Buɗaɗɗen Abin Sha Wani Nau'in Marufi by Wen Liu

Nverhong Guihualinzang Buɗaɗɗen Abin Sha Wani Nau'in Marufi by Wen Liu is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2023

Nverhong Guihualinzang Buɗaɗɗen Abin Sha Wani Nau'in Marufi

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Buɗaɗɗen Abin Sha Wani Nau'in Marufi

Shaoxing Nverhong Winery Co., Ltd. yana da dogon tarihi. An kafa shi a cikin 1919, wakilin Huangjiu ne. Yana cikin Shangyu Dongguan, birnin Shaoxing, lardin Zhejiang. Yana daya daga cikin kamfanonin kashin baya na masana'antar Huangjiu na kasar Sin, kuma mataimakin shugaban reshen kungiyar masana'antun barasa ta kasar Sin.Nuerhong Huangjiu ana hadawa da shinkafa mafi kyawu mai kyawu, mai launi mai haske da haske, mai laushi amma mai wadata. dandano da ƙamshi mai ƙarfi kuma mai dorewa.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Nverhong Guihualinzang Buɗaɗɗen Abin Sha Wani Nau'in Marufi ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Nverhong Guihualinzang Buɗaɗɗen Abin Sha Wani Nau'in Marufi ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Nverhong Guihualinzang Buɗaɗɗen Abin Sha Wani Nau'in Marufi ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang