Liang Bai Kai Kunshin Ruwan Sha daga Tiger Pan

Zane Liang Bai Kai Kunshin Ruwan Sha daga Tiger Pan mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Platinum a Rukunin Gasar Ƙirar Kunshin Kaya.

PlatinumKunshin Kaya· 2023

Liang Bai Kai Kunshin Ruwan Sha

daga Tiger Pan

Abokin Ciniki: Jinmailang Beverage Co., Ltd

Mai Nasarar Kyautar A' Design Award ta Platinum a Rukunin Kunshin Kaya

415,218

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #145406

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Liang Bai Kai Kunshin Ruwan Sha

Liang Bai Kai kwalba ce ta gilashi da aka tsara don ruwan sha da aka tafasa sannan ya huce. Sunan yana nufin ruwan da aka tafasa wanda ya huce, abin sha da aka daɗe ana amfani da shi a ƙasar Sin. Kwalbar ba ta da wata alama (lambar suna). Maimakon haka, an sake zana zane-zane daga zanen daular Song mai suna Riverside Scene from Tsingming kuma an liƙa shi a jikin gilashin ta hanyar bugu na canja wurin zafi (heat transfer printing). An raba hoton a kan kwalabe goma sha biyu, wanda ke wakiltar sa'o'i goma sha biyu na gargajiya. Saman gilashin yana ƙara sheki da laushi. Kowace kwalba tana da tsayin milimita 313 da faɗin milimita 76.5.

Amincewa

Game da Kyautar A' Design Award ta Platinum

Zanen Liang Bai Kai Kunshin Ruwan Sha ya lashe Kyautar A' Design Award ta Platinum, wata karramawa mai tsananin daraja da ake bai wa zane-zane waɗanda da gaske na musamman ne, masu kyau kuma masu burgewa. Waɗanda suka lashe kyautar Platinum abubuwan mamaki ne na ƙirƙira, shaidu ne ga iyakokin ƙirƙirar basirar tunani, kuma suna nuna ƙwarewar da ba ta da kamarta da hazaƙar masu zanensu. Ana sa ran waɗannan zane-zane su zama ayyukan da aka fi sani waɗanda ke ayyana kyawun zamani, suna ba da gudummawa ga walwalar al'umma kuma suna kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Liang Bai Kai Kunshin Ruwan Sha yana nuna matakin ƙwarewa wanda ya zarce iyaka, kuma babu shakka yana sa duniya ta fi kyau da halayensa masu amfani da daraja. Zanen Liang Bai Kai Kunshin Ruwan Sha aiki ne da ya lashe Kyautar A' Design Award ta Platinum wanda ke tada sha'awa, yana ƙarfafawa, yana burgewa, yana faranta rai kuma yana haifar da babban farin ciki.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
Girma da Fakitin: height 313mm x diameter 76.5mm
Kalmomin Alama: water, Chinese water, bottle, package, label-less
Fasahar Samarwa: The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
Ƙalubalen Zane: Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
Bincike: To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
Wahayi: The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
Tsawon Lokacin Aikin: The project lasts 5 months, designed in Shenzhen.
Tsarin Aiki: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
Mambobin Ƙungiya: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You
Godiyar Hotuna: Tiger Pan