Momenten Aikin Farko: Kunshin Abin Sha by E2W Studio

Momenten Aikin Farko: Kunshin Abin Sha by E2W Studio is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2023

Momenten Aikin Farko: Kunshin Abin Sha

by E2W Studio

Client: E2W Studio

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Verified Award Winner

Verify Award Status for #146150

View at A' Design Award Press Release Award Badge

Colors

The Design

About Momenten Aikin Farko: Kunshin Abin Sha

Rubutun Littafi: Momenten kunshi ne na zane don ruwan inabi mai kumfa marar sukari da ake sayarwa a cikin gwangwani masu siriri. Sunan alama yana nuni ga daidai lokacin da ya kamata a sha, ba da wuri ba kuma ba a makara ba. Fasalin gani na alama an gina shi ne a kusa da haruffa da ake kira "bubble monsters" (dodanni na kumfa), wadanda aka samo asali daga karamin fuska da aka kirkira ta hanyar alamomin rubutu. Kowanne salon dodo yana nuna wani dandano, inda siffofin zagaye ke wakiltar dandano mai laushi, yayin da siffofin masu kaifi ke wakiltar dandano mai tsanani, wanda ke taimaka wa masu saye su gano dandanon da suke so. Wani jerin kayayyaki mai suna KAI ya kara fadada wannan salon na shakatawa da wasan kwaikwayo. An kammala zanen a shekarar 2021.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Momenten Aikin Farko: Kunshin Abin Sha ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Momenten Aikin Farko: Kunshin Abin Sha ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Momenten Aikin Farko: Kunshin Abin Sha yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Dimensions & Packaging: Depth 180mm x Height 140mm
Tags: Wonderful, Vogue, Party, Happy, Open-Minded
Production Technology: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Design Challenge: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Research: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiration: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Project Duration: The project was completed in 2021.
Operation Flow: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Image Credits: N/A