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Mugo Lakabin Soda Kwalban by Tanya Dunaeva

Mugo Lakabin Soda Kwalban by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.


TagullaKunshin Kaya· 2023

Mugo Lakabin Soda Kwalban

by Tanya Dunaeva

Client: Tanya Dunaeva

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Verified Award Winner

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Colors

The Design

About Mugo Lakabin Soda Kwalban

Mugo soda ya ƙunshi nau'ikan abubuwan sha guda huɗu waɗanda suka haɗa da Mocktails, Lemonades, Spicy syrups da Energetics. Duk girke-girke an ƙirƙira su ne kawai. Hanyar asali a cikin ƙirƙira samfur na buƙatar irin wannan hanya a Tsarin Marufi. Maganin wannan matsala ita ce ta Rubutun rubutu. Ya dogara ne akan zane na lakabin gargajiya na kayan shaye-shaye masu tsada na gargajiya, amma don gabatar da asali da sabon abu na samfurin, tare da mahimmancin sake tunani na litattafai. Tsarin ƙira mai yawa da bambance-bambancen ƙira ya sa ƙirar mutum ɗaya da ban mamaki.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Mugo Lakabin Soda Kwalban ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Mugo Lakabin Soda Kwalban ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Mugo Lakabin Soda Kwalban yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
Dimensions & Packaging
Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
Tags
Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
Production Technology
The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
Design Challenge
The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
Research
After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
Inspiration
The classic labels of alcoholic beverages inspired to create a fresh mixed design.
Project Duration
Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
Operation Flow
This is a standard bottle with twisted cap
Patents
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Team Members
Tanya Dunaeva
Image Credits
All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin

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