Plant Professor Manufar Asali: Fakitin Abinci by Hangzhou Chancemate Tech Corp.

Plant Professor Manufar Asali: Fakitin Abinci by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2023

Plant Professor Manufar Asali: Fakitin Abinci

by Hangzhou Chancemate Tech Corp.

Client: Shanghai Jiashang Information Technology Co., LTD

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Verified Award Winner

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Colors

The Design

About Plant Professor Manufar Asali: Fakitin Abinci

Rubutun Littafi: Plant Professor jerin fakiti ne na wani nau'in abinci mai tushen shuka da aka kera don matasan da ke zaune a birane a kasar Sin. Jerin ya ƙunshi dumplings mai sauƙi, jelly da kofi. Salon gani mai sauƙi yana haɗa jerin tare da haɗa bayanan sinadarai da adadin calories cikin tsarin ganewa guda ɗaya. An shirya zane-zane masu ma'ana da hotuna marasa ma'ana cikin tsari mai sauƙi da gangan don ƙirƙirar yanayi mai natsuwa. Alamomin da ke gaba suna nuna alamar kasuwanci, kayan, da adadin sinadaran da aka gauraya. Ana yin akwatunan da suka fi dacewa da sarari ta amfani da takarda mai sake sarrafawa tare da kayan bugu masu dacewa da muhalli, kuma suna dacewa cikin sauƙi a cikin jaka.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Plant Professor Manufar Asali: Fakitin Abinci ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Plant Professor Manufar Asali: Fakitin Abinci ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Plant Professor Manufar Asali: Fakitin Abinci yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimensions & Packaging: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Tags: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Production Technology: Recyclable paper, environmentally friendly printing materials
Design Challenge: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Research: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspiration: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Project Duration: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Operation Flow: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Team Members: Jin Xie