The Donn Malt Irish Whiskey Guda Ɗaya daga Tiago Russo and Katia Martins

Zane The Donn Malt Irish Whiskey Guda Ɗaya daga Tiago Russo and Katia Martins mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Zinariya a Rukunin Gasar Ƙirar Kunshin Kaya.

ZinariyaKunshin Kaya· 2023

The Donn Malt Irish Whiskey Guda Ɗaya

daga Tiago Russo and Katia Martins

Abokin Ciniki: The Craft Irish Whiskey Co.

Mai Nasarar Kyautar A' Design Award ta Zinariya a Rukunin Kunshin Kaya

47,316

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #149368

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da The Donn Malt Irish Whiskey Guda Ɗaya

Donn yana nuna ƙarami na The Craft Irish Whiskey Co. range; ƙofa zuwa ainihin ƙima na alamar kamar na ƙwarewa mai zurfi a kusa da wannan ko kowane samfurin da CIWC ke tasowa. Babu na'urorin haɗi da aka keɓe, babu cikakkun bayanai da yawa. Daga ɓarna, ƙirar kwalabe na sanarwa, zuwa akwatin gani mai zurfi, mai amfani zai iya samun kowane sashi guda ɗaya wanda zai iya samar da cikakkiyar ƙwarewar wuski ga ɗaya. Gilashin, pipette da duwatsu, duk an kiyaye su cikin aminci a kan goyan bayan fata na akwatin, ƙirƙirar amintaccen nuni na kayan haɗi, wanda aka haɗa tare da taɓawa mai laushi na bayanin fata.

Amincewa

Game da Kyautar A' Design Award ta Zinariya

Zanen The Donn Malt Irish Whiskey Guda Ɗaya ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen The Donn Malt Irish Whiskey Guda Ɗaya ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen The Donn Malt Irish Whiskey Guda Ɗaya yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Girma da Fakitin: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Kalmomin Alama: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Fasahar Samarwa: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Ƙalubalen Zane: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Bincike: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Wahayi: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Tsawon Lokacin Aikin: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Tsarin Aiki: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Mambobin Ƙungiya: Tiago Russo
Katia Martins
Jose Augusto
Godiyar Hotuna: The Craft Irish Whiskey Co.