Platinum Kunshin Kaya · 2023
The Storyteller Malt Irish Whiskey Guda Ɗaya
by Tiago Russo and Katia Martins
- Kyautar A' Design Award ta Platinum 2023 in Kunshin Kaya
- CLIENT: The Craft Irish Whiskey Co.
- Estimated Number of Design Views: 3,271,884
- Verification code 5A759F1C3D · Verify this award
Colors
About The Storyteller Malt Irish Whiskey Guda Ɗaya
Manufar mai ba da labari ita ce ta zama haɓakar nutsewa da na sirri, gogewa mai zurfi, ta hanyar jirgin ruwa wanda dole ne a riƙe shi a hannun mutum, cikakkiyar godiya akan kallo da kulawa, jin sanyi da haske mai laushi, gwal ɗin gwal da knurl, kuma a ƙarshe obsidian cikakkun bayanai na ƙulli, a cikin abin da ke da cikakkiyar ma'ana da ƙwarewar ƙirar kwalban. Duk sauran na'urorin haɗi suna ɓoye a bayyane, kuma ana iya samun dama daga kusurwoyi daban-daban na akwatin, kawai don bayyana ƙwarewar nutsewa ta hanyar cikakken bincika asirin da Mai ba da labari ya bayar.
About the Kyautar A' Design Award ta Platinum
Zanen The Storyteller Malt Irish Whiskey Guda Ɗaya ya lashe Kyautar A' Design Award ta Platinum, wata karramawa mai tsananin daraja da ake bai wa zane-zane waɗanda da gaske na musamman ne, masu kyau kuma masu burgewa. Waɗanda suka lashe kyautar Platinum abubuwan mamaki ne na ƙirƙira, shaidu ne ga iyakokin ƙirƙirar basirar tunani, kuma suna nuna ƙwarewar da ba ta da kamarta da hazaƙar masu zanensu. Ana sa ran waɗannan zane-zane su zama ayyukan da aka fi sani waɗanda ke ayyana kyawun zamani, suna ba da gudummawa ga walwalar al'umma kuma suna kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen The Storyteller Malt Irish Whiskey Guda Ɗaya yana nuna matakin ƙwarewa wanda ya zarce iyaka, kuma babu shakka yana sa duniya ta fi kyau da halayensa masu amfani da daraja. Zanen The Storyteller Malt Irish Whiskey Guda Ɗaya aiki ne da ya lashe Kyautar A' Design Award ta Platinum wanda ke tada sha'awa, yana ƙarfafawa, yana burgewa, yana faranta rai kuma yana haifar da babban farin ciki.
Press Kit
- Unique Properties
- Inspired by heritage, telling the tales of Ireland and Irish Whiskey, The Storyteller is an ultra-rare whiskey that is heavily influenced by a see-through display that fully focuses on the bottle, without further distractions. A 360 degree design that encompasses and merges the details of bottle and box: an interplay of angles that elevate the display and base booklet whilst keeping all other secrets fully hidden, from the glasses to the pipette, all in their respective secret compartments.
- Dimensions & Packaging
- The bottle's geometry starts from the irregular angular base, making the bottle an enneahedron that will only be placed on top of a surface on its side, allowing for the correct reading of the written information. Due to this, the bottle can only be held by hand or in the golden tripod inside the box, where, hidden in the lower dark leather casing are four push-to-open drawers, each one towards one axis, and revealing glasses, coasters, stones, pipette, carafe, and of course, the secret booklet.
- Tags
- Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
- Production Technology
- The Storyteller's vessel is an interplay of surfaces and geometries where half is fully frosted, and the other half, slightly recessed, is fully clear, revealing the whiskey inside in all its glory. This creates a visual play of slowly revealing the shades of the whiskey and the gold foiled across the bottle whilst viewing it from any angle. The box, on the other hand, present, at first glance, a vertical shape, with all the accessories hidden so that be bottle stays the centre of attention.
- Design Challenge
- The main creative challenge in developing The Storyteller was the combination of different materials and slots that could create an illusion effect for both bottle and booklet. As a very peculiar glass vessel, full of intricate details and finishes, its stand also needed to defy the conventional, by maximizing the way the bottle, closure and detailing are highlighted by the experience box, keeping the interaction a moment of discovery instead of a product that gives away every single feature.
- Research
- The focus of R&D during the creation of The Storyteller was focused on Irish History and literature. As an homage to the Managing Director, Ian Duignan's ancestors' and their trade, The Storyteller is a product that must understand the past, its importance and relevance, whilst looking into the future, with a disruptive approach and new methods of showcasing and highlighting the vessel and the whiskey inside. Due to that, mechanisms, automations and displays were also a core part of the research.
- Inspiration
- More than a collectable, more than pure visionary design, The Storyteller represents an authentic piece of Irish History. Based on our Director's ancestors' tradition of being the country's storytellers, travelling from town to town and delivering the news across the island, this is a meaningful, personal take on a whiskey experience that merges with design to create a moment in History, to create new memories, powerful ones, around a glass of one of the rarest, most sought-after whiskeys ever produced.
- Project Duration
- Over a year, The Storyteller was designed and envisioned to the finest of details, thought through in order to provide a fully immersive experience between user and bottle. The box was developed to act as a cabinet of curiosities, where History and Mythology merge into secret chambers that reveal the whiskey-tasting accessories and the booklet, hiding in plain sight, waiting for the chosen user to unleash its secrets, yet always focusing on the floating bottle as the core of interaction.
- Operation Flow
- Opening from the top in angled hinges, The Storyteller box opens exactly like two books together, making it only possible to remove the bottle from the top, held in a metallic tripod that elevates the vessel, slightly tilted upwards, allowing for a better read of the information embedded into the bottle. Underneath, a combination of optical illusion, LED and perspective reveals just a glimpse of the booklet that tells the story of the whiskey and meaningful moments of Irish whiskey heritage.
- Image Credits
- The Craft Irish Whiskey Co.
