Lay's x Stranger Things Aikin Farko: Kunshin Abinci by PepsiCo Design and Innovation

Lay's x Stranger Things Aikin Farko: Kunshin Abinci by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Tagulla in Iyakantaccen Fitarwa Competition Category.

TagullaIyakantaccen Fitarwa· 2023

Lay's x Stranger Things Aikin Farko: Kunshin Abinci

by PepsiCo Design and Innovation

Kyautar A' Design Award ta Tagulla Winner in Iyakantaccen Fitarwa Category

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Colors

The Design

About Lay's x Stranger Things Aikin Farko: Kunshin Abinci

Rubutun Littafi: Lay's x Stranger Things kunshin abinci ne na musamman da aka tsara don kayan abinci na chips na dankali. Kunshin yana amfani da bango mai baƙar fata tare da da'irori masu launin ja masu shimfiɗa daga tambarin Lay's, maimakon rawaya mai haske na yau da kullun. An nuna wata halitta daga jerin shirye-shiryen tare da bakinta a buɗe, kuma farata sun bayyana suna riƙe da kunshin. An sanya tambarin Stranger Things a juye a ƙasa, bin salon shirin. Wani barkono mai wuta da guntun chip suna nuna ɗanɗanon Flamin' Hot. An sayar da kunshin a wasu shagunan da aka zaɓa a Thailand.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Lay's x Stranger Things Aikin Farko: Kunshin Abinci ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Lay's x Stranger Things Aikin Farko: Kunshin Abinci ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Lay's x Stranger Things Aikin Farko: Kunshin Abinci yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
Inspiration: The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.

Read the Press Release