Zacapa Reserva Limitada 2019 Zane Fakitin Rum by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Zinariya in Iyakantaccen Fitarwa Competition Category.
ZinariyaIyakantaccen Fitarwa· 2020
Zacapa Reserva Limitada 2019 Zane Fakitin Rum
by Michelle Mak - forceMAJEURE Design
Client: Diageo
Kyautar A' Design Award ta Zinariya Winner in Iyakantaccen Fitarwa Category
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- Verified Award Winner
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The Design
About Zacapa Reserva Limitada 2019 Zane Fakitin Rum
Zacapa Reserva Limitada 2019 zane ne na fakiti na musamman mai iyakantaccen adadi don wani rum da aka dade ana adanawa. Alamar launin ruwan kasa mai rubutun zinariya na foil tana dacewa da launukan amber da zinariya na ruwan barasar. Sanannen zaren petate, wato zaren da aka saka da ciyawa cikin launuka na musamman don wannan bugu wanda mata masu sana'ar hannu na Guatemala suka yi, yana nade kewaye da kwalbar. Zanen kwandon yana hade launuka da salon sassaka da suka samo asali daga yanayin kasar Guatemala. A kan kwandon, zaren petate da kuma sanannen zaren dake dauke da bayanan dandano an gabatar da su cikin launukan zinariya.
The Recognition
About the Kyautar A' Design Award ta Zinariya
Zanen Zacapa Reserva Limitada 2019 Zane Fakitin Rum ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Zacapa Reserva Limitada 2019 Zane Fakitin Rum ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Zacapa Reserva Limitada 2019 Zane Fakitin Rum yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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