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Rockstar Spotlight Studios Sitidiyon Daukar Sauti Mai Motsi by PepsiCo Design and Innovation

Rockstar Spotlight Studios Sitidiyon Daukar Sauti Mai Motsi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Azurfa in Talla Competition Category.


AzurfaTalla· 2023

Rockstar Spotlight Studios Sitidiyon Daukar Sauti Mai Motsi

by PepsiCo Design and Innovation

Kyautar A' Design Award ta Azurfa Winner in Talla Category

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The Design

About Rockstar Spotlight Studios Sitidiyon Daukar Sauti Mai Motsi

Rockstar Spotlight Studios sitidiyo ce ta daukar sauti mai motsi da aka kirkira a matsayin gogewar alama ga baki da mazauna Venice Beach, California. Wannan shirin ya hada da Unplugged Mood Booth kuma an gabatar da shi ne domin gabatar wa jama'a sabbin dandanon Rockstar Unplugged. Sitidiyon na ba masu fasaha masu tasowa, 'yan wasan bidiyo da sauran masu kirkire-kirkire wuri na daukar sauti, musayar ra'ayoyi da samun kwarin gwiwa. An fassara asalin alamar Rockstar zuwa zanen ciki mai fuska uku, tare da amfani da siffofin alamar, launuka da kammalawa a kan allunan kumfa masu daidaita sauti, kayan aiki, kayan lilibi da allunan tambari masu fitowa.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Rockstar Spotlight Studios Sitidiyon Daukar Sauti Mai Motsi ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Rockstar Spotlight Studios Sitidiyon Daukar Sauti Mai Motsi ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Rockstar Spotlight Studios Sitidiyon Daukar Sauti Mai Motsi ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
Inspiration
The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.

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