Zhenjiu Zhencang Chinese Baijiu Kunshin Kayan Giya by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2023

Zhenjiu Zhencang Chinese Baijiu Kunshin Kayan Giya

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Zhenjiu Chanpinzhongxin

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhenjiu Zhencang Chinese Baijiu Kunshin Kayan Giya

Zhenjiu Zhencang wani kunshi ne da kuma na'urar baje koli don giyar baijiu ta kasar Sin. Kwalaben suna zaune a kan wani faranti mai siffar kwasfar lu'u-lu'u, siffar da aka samo daga zanen The Birth of Venus. Gaba dayan siffar tana tunatar da jirgin ruwa mai tafiya a kan raƙuman ruwa. An sassaka wani tushe na crystal da siffar tsohuwar masana'antar giya kuma an haska shi da fitilar LED wanda ke nuni ga dogon tarihin mai kera giyar. An hada karfe, itace, PMMA da filastik don kirkirar wani abu da za a iya tarawa. Jigon lu'u-lu'u yana nuna ra'ayin alamar kasuwanci na daraja da tamani, domin yin giya da samuwar lu'u-lu'u duk matakai ne masu tafiya a hankali.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Zhenjiu Zhencang Chinese Baijiu Kunshin Kayan Giya ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Zhenjiu Zhencang Chinese Baijiu Kunshin Kayan Giya ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Zhenjiu Zhencang Chinese Baijiu Kunshin Kayan Giya ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
Dimensions & Packaging: 520mmx250mmx370mm
Production Technology: Metal, wood, PMMA, LED light, plastic
Inspiration: Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
Team Members: Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu

Read the Press Release