Lay's More Belgian Really Impossible Kunshin Abinci by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.
AzurfaKunshin Kaya· 2023
Lay's More Belgian Really Impossible Kunshin Abinci
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category
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- Verified Award Winner
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The Design
About Lay's More Belgian Really Impossible Kunshin Abinci
Lay's More Belgian Really Impossible wani zane ne na musamman na kunshin da aka ƙera na wani ƙayyadadden lokaci don guntun dankalin turawa da ake sayarwa a ƙasar Belgium. Kunshin yana gabatar da sabbin ɗanɗano guda biyu na gida da aka haɓaka tare da Brussels Ketjep. An gayyaci masu amfani na Belgium su gabatar da ra'ayoyin zane masu ƙarfin halayen gida, kuma ra'ayoyi biyu da suka fi samun kuri'u an nuna su tare da ambaton sunayen masu su a kan kunshunan. Wannan hanya tana amsawa ga kasuwar abinci mai sauƙi wadda alamun kasuwanci na gida ke ba da ɗanɗano da da'awoyi masu dacewa. Zanen yana da nufin riƙe masu saye na yanzu na alamar Lay's da kuma jawo sababbi.
The Recognition
About the Kyautar A' Design Award ta Azurfa
Zanen Lay's More Belgian Really Impossible Kunshin Abinci ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Lay's More Belgian Really Impossible Kunshin Abinci ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Lay's More Belgian Really Impossible Kunshin Abinci ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
- Inspiration
- Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.
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