Shochu X Marufi Zane Nau'in by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Zinariya in Ƙirar Kunshin Kaya Competition Category.
ZinariyaKunshin Kaya· 2023
Shochu X Marufi Zane Nau'in
Client: Shochu X
Kyautar A' Design Award ta Zinariya Winner in Kunshin Kaya Category
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- Verified Award Winner
- Verify Award Status for #149895
The Design
About Shochu X Marufi Zane Nau'in
An tsara shi don sake fasalin Shochu X, kamfani wanda ke haifar da sabon ƙima daga hangen nesa na zamani don shochu, ruhun al'ada da aka samar a yankin Kyushu, Japan. An mayar da hankali kan gaskiyar cewa wannan alamar ba wai kawai tana ba da darajar abubuwan sha ba amma har ma yana daraja dangantaka da al'adu da salon rayuwa. An yi amfani da ruhohin Yamma kamar siffar kwalba da lakabi, amma ya ƙara zane mai hoto tare da tsarin salon Jafananci da ƙarancin kyan gani don bayyana haɗin al'adu tsakanin Yamma da Gabas da 'yan ƙasa na duniya & # 039; farin cikin kasancewa tare da zamantakewa ta wannan shochu.
The Recognition
About the Kyautar A' Design Award ta Zinariya
Zanen Shochu X Marufi Zane Nau'in ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Shochu X Marufi Zane Nau'in ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Shochu X Marufi Zane Nau'in yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Dimensions & Packaging
- Bottle size: Φ85mm, H175mm
- Tags
- Japanese-style, minimal, luxury, fusion, lifestyle
- Inspiration
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Team Members
- Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii - Image Credits
- Saga inc.
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