Red Gladiolus Akwatin Kyautar Goro by Guangzhou Miguo Food Co.,Ltd

Red Gladiolus Akwatin Kyautar Goro by Guangzhou Miguo Food Co.,Ltd is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2023

Red Gladiolus Akwatin Kyautar Goro

by Guangzhou Miguo Food Co.,Ltd

Client: Guangzhou Miguo FoodCo.,Ltd

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Verified Award Winner

Verify Award Status for #150475

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Red Gladiolus Akwatin Kyautar Goro

Red Gladiolus akwatin kyauta ne da aka tsara don goro da aka kunshe. Akwatin yana da siffar triangle a tsaye wanda kwarin pine ya zaburar da shi, yana samar da alaka ta gani da tambarin alamar kasuwanci da kuma manufar alamar kasuwanci ta girma da karfi da madaidaici. Ja da zinariyar rose sune launukan da aka yi amfani da su, an shafa su a takarda mai laushi kamar velvet, tare da cikakkun bayanan zinariyar rose da aka kara ta hanyar bugun zafi. An sanya makullin fatar rago a kowane gefe kuma ana amfani da shi wajen bude akwatin. A ciki, ana gabatar da goro a cikin tuluna tare da abin bude goro da littafin jagora. Akwatin ya auna milimita 410 da 410 da 150.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Red Gladiolus Akwatin Kyautar Goro ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Red Gladiolus Akwatin Kyautar Goro ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Red Gladiolus Akwatin Kyautar Goro ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
Dimensions & Packaging: 410*410*150mm
Tags: Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
Production Technology: Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles
Design Challenge: The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
Research: The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
Inspiration: The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
Project Duration: Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
Operation Flow: Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.