Japanese Sake Marufi Zane Nau'in by Shinji Yaoita

Japanese Sake Marufi Zane Nau'in by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2023

Japanese Sake Marufi Zane Nau'in

by Shinji Yaoita

Client: Hasegawa Brewery Co.

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

29,080

Verified Award Winner

Verify Award Status for #150540

View at A' Design Award Press Release Award Badge

Colors

The Design

About Japanese Sake Marufi Zane Nau'in

Wannan ƙira ce ta musamman da aka ƙirƙira don tunawa da cika shekaru 180 na Hasegawa Sake Brewery. Shekaru 180 na dandano da fasaha na gargajiya sun wuce ta cikin tsararraki, kuma an yi amfani da zoben itace a matsayin babban abin gani don bayyana tarihi da makomar gaba. Launuka na dukan akwatin waje an yi musu wahayi ta hanyar zanen tawada don bayyana al'ada da alatu. Ana buga tambarin tunawa da zinari don dacewa da ƙwararrun dangin gidan giya. Kwalbar da ke ciki hoton baƙar fata ne da ya bambanta. Rashin ƙarancin kwalban yana nuna nauyin al'ada da fasaha.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Japanese Sake Marufi Zane Nau'in ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Japanese Sake Marufi Zane Nau'in ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Japanese Sake Marufi Zane Nau'in ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.