Zane Odaya Home Marufi daga Elena Gamalova mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Ƙirar Kunshin Kaya.

Baƙin ƘarfeKunshin Kaya· 2023

Odaya Home Marufi

daga Elena Gamalova

Abokin Ciniki: ODAYA Home

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Kunshin Kaya

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Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Odaya Home Marufi

Ana buƙatar fakitin Gida na Odaya don yin nuni da fasahar zanen yadin da aka saka na hannu da aka yi amfani da shi da kuma darajar alamar kayan ado. Siffar dawisu, ainihin abin da ke cikin Gidan Gidan Odaya na Farko na Kulawa da Tarin Soyayya, shi ne mai kula da gida na gargajiya. Zane-zanen marufi ya haɓaka hoton dawisu zuwa gidan yanar gizo mai kyau na gashin fuka-fukai, yana tunawa da yin yadin da aka saka. An ba da labarin alamar a cikin murfin akwatin kyauta, yayin da takarda mai laushi mai alamar alamar "Kai ne kuma wannan gida ne, Gidan Odaya." yana ba da kunsa mai laushi don kyawawan kayan sateen auduga a ciki.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Odaya Home Marufi ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Odaya Home Marufi ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Odaya Home Marufi saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Girma da Fakitin: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Kalmomin Alama: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Fasahar Samarwa: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Ƙalubalen Zane: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Bincike: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Wahayi: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Tsawon Lokacin Aikin: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Tsarin Aiki: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Haƙƙoƙin Ƙirƙira: Copyrights belong to Elena Gamalova, 2023.
Godiyar Hotuna: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home