Xijiu Liquor Marufi na Abin Shan Barasa by Yamin Zhu

Xijiu Liquor Marufi na Abin Shan Barasa by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Baƙin Ƙarfe in Ƙirar Kunshin Kaya Competition Category.

Baƙin ƘarfeKunshin Kaya· 2024

Xijiu Liquor Marufi na Abin Shan Barasa

by Yamin Zhu

Client: Forty-Nine Union Design Department

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Kunshin Kaya Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor Marufi na Abin Shan Barasa

Kwalbar da aka ƙera da ƙwarewa, wadda aka yi wa ado da harufin Sinanci "Xi" daga bangarori huɗu, tana alamar farin ciki da jin daɗi. Launinta ja na Sinawa mai haske yana sa ta dace da lokutan biki. Haɗuwar da ta dace tsakanin murfi mai zagaye da jiki mai murabba'i tana nuna falsafar tsohuwar al'adun Sinawa. Lokacin da aka haɗa kwalaben biyu, suna kawo alamar farin ciki biyu da ake ɗaukaka, wadda ke wakiltar al'adun aure na gargajiya. Wannan ƙira ba kawai tana girmama al'adar gargajiya ba, amma har ma tana inganta ƙwarewar mai amfani, tana ba da tsari na musamman wanda ya dace da jiki don sauƙin riƙewa da amfani.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Xijiu Liquor Marufi na Abin Shan Barasa ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Xijiu Liquor Marufi na Abin Shan Barasa ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Xijiu Liquor Marufi na Abin Shan Barasa saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8