Eidon Avec Aikin Farko: Kunshin Giya daga Lin Zhang and Chengbin Jiang

Zane Eidon Avec Aikin Farko: Kunshin Giya daga Lin Zhang and Chengbin Jiang mai nasara ne mai daraja sosai na 2024 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2024

Eidon Avec Aikin Farko: Kunshin Giya

daga Lin Zhang and Chengbin Jiang

Abokin Ciniki: China Qingdao Eidon Avec Beer Ltd.

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #153437

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Eidon Avec Aikin Farko: Kunshin Giya

Rubutun Littafi: Eidon Avec akwatin kyauta ne wanda aka ƙirƙira don jerin ɗanɗanon giyar sana'a guda huɗu. Saitin ya ƙunshi kwalabe na aluminum guda huɗu, kowanne tsayinsa milimita 250, a cikin akwatin waje mai tsawon milimita 420, tsayin milimita 270 da zurfin milimita 130. An zana zane-zane na asali guda huɗu da hannu sannan aka mayar da su ta hanyar dijital, guda ɗaya don kowace giya. Ayyukan fasahar suna raba labarin almara wanda aka yi wahayi zuwa gare shi daga tatsuniyoyin Turai da kuma fasahar yin giya. Girman kwalbar ya bada sarari ga hotuna masu ban sha'awa. Saitin ya kuma dace da bayar da kyauta a lokutan bukukuwa.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Eidon Avec Aikin Farko: Kunshin Giya ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Eidon Avec Aikin Farko: Kunshin Giya ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Eidon Avec Aikin Farko: Kunshin Giya yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Girma da Fakitin: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Kalmomin Alama: Craft beer design，China design，illustration design
Fasahar Samarwa: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Ƙalubalen Zane: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Bincike: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Wahayi: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Tsawon Lokacin Aikin: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Mambobin Ƙungiya: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng