Moutai 1935 Kunshin Barasa daga Chengdu Wanjiazu Technology Co., Ltd

Zane Moutai 1935 Kunshin Barasa daga Chengdu Wanjiazu Technology Co., Ltd mai nasara ne mai daraja sosai na 2024 Kyautar A' Design Award ta Zinariya a Rukunin Gasar Ƙirar Kunshin Kaya.

ZinariyaKunshin Kaya· 2024

Moutai 1935 Kunshin Barasa

daga Chengdu Wanjiazu Technology Co., Ltd

Abokin Ciniki: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Mai Nasarar Kyautar A' Design Award ta Zinariya a Rukunin Kunshin Kaya

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Launuka

Ƙirar

Game da Moutai 1935 Kunshin Barasa

Moutai 1935 kunshi ne na wani ruwan barasa na kasar Sin da aka tace daga lardin Guizhou. Kwalbar gilashin tana dauke da zane-zanen tsattsauran fasali a kan bango ja, wadanda ke nuna al'amuran zinare na masu sayar da gishiri da kasuwancin barasa a garin Moutai. An samo asalin zane-zanen ne daga zane-zanen gargajiya na kasar Sin masu nuna rayuwar yau da kullum. An zana da'irori uku na raƙuman ruwa masu launin zinare a kan kafadar kwalbar. An gama saman zane-zanen da fesa gilazi, wanda ke inganta riko da taɓawa. Murfin da aka yi da gami na zinc yana amfani da tsarin hakora mai karyewa a matsayin matakin hana jabu. An yi akwatin kyautar ne daga katakon chipboard da za a iya sake sarrafawa kuma mai ruɓewa a yanayi.

Amincewa

Game da Kyautar A' Design Award ta Zinariya

Zanen Moutai 1935 Kunshin Barasa ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Moutai 1935 Kunshin Barasa ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Moutai 1935 Kunshin Barasa yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Girma da Fakitin: product dimensions,230 mm x 85 mm x 85 mm
Kalmomin Alama: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Fasahar Samarwa: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Ƙalubalen Zane: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Bincike: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Wahayi: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Tsawon Lokacin Aikin: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Tsarin Aiki: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Mambobin Ƙungiya: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)