Martial Essence In Brew Aikin Farko: Fakitin Barasa daga Zhejiang Sci-Tech University

Zane Martial Essence In Brew Aikin Farko: Fakitin Barasa daga Zhejiang Sci-Tech University mai nasara ne mai daraja sosai na 2024 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2024

Martial Essence In Brew Aikin Farko: Fakitin Barasa

daga Zhejiang Sci-Tech University

Abokin Ciniki: Zhejiang Sci-Tech University

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #154615

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Martial Essence In Brew Aikin Farko: Fakitin Barasa

Rubutun Littafi: Martial Essence In Brew shine zanen fakiti don Laojiuhan, wani irin barasa da ake tace daga Yongjia, Wenzhou. Zanen yana amfani da Fenglin Southern Fist, wata fasahar fada ta gargajiya ta yankin, a matsayin babban abin gani. Layukan zinariya suna nuna motsi shida na gargajiya, kuma sunan kayan an rubuta shi da rubutun hannu mai kauri. Wani zanen digon ruwa da yake karkashin harafi na karshe yana nuni ga tsarin tace barasa. Kwalbar tana da kayan gyara mai duhu wanda ba ya haske, tare da murfin karfe na zinariya. Kwalba da murfin duk an sassaka su da kayan ado na tsaunuka da koguna, wanda yake kara wa kayan halin yanki tare da baiwa hannu damar rike shi sosai ba tare da santsi ba. Kwalbar tana dauke da lita 0.5 (millilita 500).

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Martial Essence In Brew Aikin Farko: Fakitin Barasa ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Martial Essence In Brew Aikin Farko: Fakitin Barasa ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Martial Essence In Brew Aikin Farko: Fakitin Barasa yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Girma da Fakitin: Bottle: 500ml
Kalmomin Alama: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Fasahar Samarwa: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Ƙalubalen Zane: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Bincike: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Wahayi: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Tsawon Lokacin Aikin: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Tsarin Aiki: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Mambobin Ƙungiya: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang