The Drum of Heaven and Earth Fatar Kayan Ƙwalƙwalwa by Hai Zhu

The Drum of Heaven and Earth Fatar Kayan Ƙwalƙwalwa by Hai Zhu is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Baƙin Ƙarfe in Ƙirar Kunshin Kaya Competition Category.

Baƙin ƘarfeKunshin Kaya· 2024

The Drum of Heaven and Earth Fatar Kayan Ƙwalƙwalwa

by Hai Zhu

Client: Shanxi Fenyangwang Wine Industry Co., Ltd.

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Kunshin Kaya Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Drum of Heaven and Earth Fatar Kayan Ƙwalƙwalwa

Ganga na Sama da Ƙasa wani ƙirar kwalta ce ta tulu don giya Baijiu ta ƙasar Sin mai nauyin kilogiram 25. Siffar ta yi kama da tsohuwar ganga ta yaƙi, wadda aka ƙirƙira daga gangunan janar Guo Ziyi na daular Tang. An haɗa siffofin macizai da Pixius, dabbobin alfarma na al'adar Sinawa, tare da rubutun hannu a cikin sassaƙa mai girma uku wanda za a iya taɓawa da hannu. Zinariya da sassaƙawar sun ba wa fuskar tulun kyakkyawan tsari mai laushi. Za a iya amfani da sandunan ganga a ɓangarorin biyu a matsayin kwantena, wanda hakan ke ba da damar raba giyar tare da wasu. Girman kwalta shine milimita 565 zuwa 209 zuwa 742.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen The Drum of Heaven and Earth Fatar Kayan Ƙwalƙwalwa ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen The Drum of Heaven and Earth Fatar Kayan Ƙwalƙwalwa ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen The Drum of Heaven and Earth Fatar Kayan Ƙwalƙwalwa saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Dimensions & Packaging: product dimensions, 565 mm x 209 mm x 742 mm
Tags: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
Production Technology: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Design Challenge: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
Research: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Inspiration: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Project Duration: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Operation Flow: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Team Members: Hai Zhu