Maquera Kwalbar Barasa Mai Haɗawa 50cl daga Guillaume Tiravy

Zane Maquera Kwalbar Barasa Mai Haɗawa 50cl daga Guillaume Tiravy mai nasara ne mai daraja sosai na 2024 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2024

Maquera Kwalbar Barasa Mai Haɗawa 50cl

daga Guillaume Tiravy

Abokin Ciniki: Maquera

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #155986

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Maquera Kwalbar Barasa Mai Haɗawa 50cl

A tsakiyar Ardeche, yanki mai keɓewa a Faransa, an haifi kwalbar barasa mai haɗawa. Fakitin Maquera yana ƙirƙirar alaƙa kai tsaye tare da masu sha'awa, yana gabatar da kwandon da aka tsara da gangan don sabon haɗawa na gida bayan an more abin da ke cikinsa na asali. Tambarin da za a iya sauya yana lulluɓe bugu na allo, yana haifar da rashin daidaito. An ƙera shi da kayan da suke dawwama, zai zama mai iya sake amfani har abada. Wannan hanyar tana magance damuwar masu siye, tana sa samfurin ya bambanta a kan shiryar kaya yayin da yake mai dorewa gaba ɗaya.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Maquera Kwalbar Barasa Mai Haɗawa 50cl ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Maquera Kwalbar Barasa Mai Haɗawa 50cl ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Maquera Kwalbar Barasa Mai Haɗawa 50cl ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: After savoring the original beverage, the design encourages consumers to repurpose the bottle by infusing their own liquor. The packaging consists of two layers: screen-printed 'neutral' features and a slim horizontal label for specific details. The latter can easily be replaced with writable tape, enabling the recipe and the date of the new infusion to be noted. Thanks to sturdy materials, the bottle becomes infinitely reusable.
Girma da Fakitin: Overall dimensions:
- Diameter: 85.8 mm
- Height: 177.4 mm
- Capacity: 50 Cl

Parts dimensions:
- Glass: h. 161.4 mm / diam. 85.8 mm
- Wood: h. 16 mm / diam. 39 mm
- Cork: h. 20 mm / diam. 20 mm
- Label 1 (natural white paper): 24 x 115 mm
- Labels 2 (natural white paper): 75 x 32 mm

Suppliers:
- Labels: LabelPix
- Corks: Laffite Liege
- Screen printed bottles: Univerre Pro Uva SA

- The cork label is manually embossed during bottling.
Kalmomin Alama: Liquor, infused liquor, maquera, packaging, guillaume tiravy, wa, designer, Geneva, Switzerland
Fasahar Samarwa: The bottle places emphasis on natural materials that are locally sourced. The primary goal is to ensure durability through repeated use. The secondary objective is to minimize its carbon footprint from the beginning to the end of the production chain. The paper labels, along with the beech wood and cork cap, are manufactured in France, while the glass bottle originates from neighboring Switzerland. The suppliers played a predominant role in the success of this project.
Ƙalubalen Zane: Three constraints stood out among the others. First, the bottle had to distinguish itself from others. Second, it needed to showcase the color of the beverage as much as possible. Third, it had to be reusable for consumers. The solution was to separate generic information through screen printing on one side and specific information about a vintage on a label on the other, solving all the challenges.
Bincike: Research was conducted empirically, in the field, as close as possible to consumers. The primary goal was to understand their desires, habits and consumption patterns. Participating in their experiments and discussions, writable tape became essential to convey information on a reused bottle. A dozen prototypes were then submitted for approval to these enthusiasts, as well as to the primary stakeholder, the master infuser.
Wahayi: Infusing liquor is a hobby that brings together a large community of passionate individuals. Maquera master infuser aimed to establish a direct connection with them. When purchasing liquors, they have an intention to reuse the bottle in the future. They seek robust materials and ample space to apply writable tape, allowing them to remember the date of infusion and the exact recipe. Another significant inspiration for Maquera is its namesake: the maquis.
Tsawon Lokacin Aikin: This project launched in May 2022 in Occitanie, France, shortly after the official registration of the Maquera brand. It took time to earn the owner's trust, undergoing several vintages and as many iterations before reaching the final version, which was achieved one year later in May 2023.
Tsarin Aiki: 1. The bottle stands out on the shelf due to its asymmetric design. 2. It offers a satisfying visual, tactile, and auditory experience when pouring a drink. 2. Once emptied, the bottle can be washed while preserving the intact screen printing. 3. It can then be filled with the consumer's preferred liquor and ingredients to welcome a new infusion. 4. The main label can be replaced with writable tape, allowing the consumer to add their own indications.
Haƙƙoƙin Ƙirƙira: The brand Maquera and its logo have been registered. The copyrights belong to TIRAVY Guillaume, 2022.
Godiyar Hotuna: Image #1: 3D artist Guillaume Tiravy
Image #2: 3D artist Guillaume Tiravy
Image #3: 3D artist Guillaume Tiravy
Image #4: Photographer Guillaume Tiravy
Image #5: 3D artist Guillaume Tiravy