Shan Ling 3 Aikin Firamare: Akwatin Marufi by Shanghai Kuyekuye Technology Co., Ltd.

Shan Ling 3 Aikin Firamare: Akwatin Marufi by Shanghai Kuyekuye Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Baƙin Ƙarfe in Ƙirar Kunshin Kaya Competition Category.

Baƙin ƘarfeKunshin Kaya· 2024

Shan Ling 3 Aikin Firamare: Akwatin Marufi

by Shanghai Kuyekuye Technology Co., Ltd.

Client: 361°kids

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Kunshin Kaya Category

10,642

Verified Award Winner

Verify Award Status for #156355

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shan Ling 3 Aikin Firamare: Akwatin Marufi

Rubutun Littafi: Shan Ling 3 akwatin marufi ne na musamman wanda ake amfani da shi don ajiye takalma, tufafi da kayan haɗi na ƙungiyar wasanni. Siffar triangle ɗin ta bambanta da akwatunan murabba'i na yau da kullum, tana ba da damar duk kayayyakin su kwanta a faifai a cikin akwatin. Akwati ɗaya yana dacewa da takalma daga girman 31 zuwa 43, kuma ana naɗa tufafin domin hana kunkuntar yayin jigilar kaya. Ana amfani da kayan aiki masu dacewa da muhalli, kuma ragewar girma da nauyi suna rage yawan amfani da kayan aiki tare da rage kuɗin sufuri. Zane-zanen sun dogara ne akan rubutun hannu na kasar Sin da kuma tatsuniyar kifi mai tsalle a kan ƙofar dodo, suna amfani da kifi, ƙofa da ruwa a matsayin manyan alamomi.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Shan Ling 3 Aikin Firamare: Akwatin Marufi ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Shan Ling 3 Aikin Firamare: Akwatin Marufi ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Shan Ling 3 Aikin Firamare: Akwatin Marufi saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
Dimensions & Packaging: Width 480 mm x Depth 540 mm x Height 115 mm
Tags: Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
Production Technology: The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
Design Challenge: How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.

At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing.
Research: Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.

When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges.
Inspiration: Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Project Duration: The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
Operation Flow: 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work

2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture

3) Creative: Deeply explore Chinese traditional culture

4) Appearance and structural design: Abstract core shapes, colors, and patterns

5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes

6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water

7) Make samples

8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.

9) Production: Ensure uniform quality of each product and control of cost and schedule.
Team Members: Creative Director: Xusong Wang
Designer: Xiao Dong