Vintagience Kunshin Kwalbar Sake by Hisamichi Kasai

Vintagience Kunshin Kwalbar Sake by Hisamichi Kasai is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2024

Vintagience Kunshin Kwalbar Sake

by Hisamichi Kasai

Client: Shunbin inc.

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Colors

The Design

About Vintagience Kunshin Kwalbar Sake

Vintagience wani zane ne na kunshi don wani tsohon sake na kasar Japan wanda ake tsufa ta hanyar amfani da hanyoyin kimiyya. Siffar kwalbar tana tunatar da tsofaffin kwalabe na magani, tana danganta tsarin tsufa da kimiyya. Wani haske mai canza launi a hankali a kan lambar, wanda aka samar ta hanyar bugun prism, yana bayyana hadewar shekaru masu tsawo, hanyoyin tsufa na kimiyya da kulawar mai gyaran giyar. An buga haruffan da tambarin foil, yayin da alamar tambari da hannayen agogo aka yi musu embossing (fitowa daga sama). Hannayen agogo suna wakiltar ci gaba da wucewar lokaci a yayin tsufa. Akwatin mai kauri yana amfani da foil na holographic wanda ke canza launi gwargwadon kusurwar haske.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Vintagience Kunshin Kwalbar Sake ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Vintagience Kunshin Kwalbar Sake ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Vintagience Kunshin Kwalbar Sake ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This vintage sake is aged using scientific methods by a sake brewery in Iga (a ninja village in Japan). Sake of various qualities are aged, and the flavors of different storage methods are monitored. Changes in flavor caused by water pressure and vibrations are meticulously analyzed in pursuit of flavors not found in conventional aged sake. The design aims to challenge unexplored territories of sake by fusing the aging process with science, to create and develop a new sake culture.
Dimensions & Packaging: Bottle size: 100mm (W) x 224mm (H) x 69mm (D)
Box size: 132mm (W) x 239mm (H) x 103mm (D)
Tags: Sake, Japanese Sake, Vintage Sake, Package design
Production Technology: To beautifully showcase the gradient on the label, a special printing technique called prism printing was used to create a luminous effect. The letters are all foil-stamped, and the symbol mark and clock hands are embossed to create a sense of luxury. The rigid box uses holographic foil that changes color depending on the angle from which light hits it, expressing the design concept of "gradation of aging."
Design Challenge: For the sake breweries, they found it challenging to convey the value of their excellent quality aged sake, which had been aging for decades. To solve this, we devoted much time on developing our brand. We focused on how Japanese aged sake was crafted based on scientific principles and developed the brand concept "Vintage x Science." This concept allowed us to create a design that can convey the product's value.
Research: The conventional design of Japanese sake typically features a tall 720ml bottle with labels bearing the brand name written in Japanese calligraphy. We aimed to break away from such stereotypes and pursue a new form of sake. We strive to enrich the value of Japanese sake by creating an innovative design that overturns the traditional image of Japanese sake, developing bottles that embody our concept, using sophisticated typography, and utilizing visual expressions that evoke the mystery of aging.
Inspiration: To encapsulate the aging process and science, we opted for a bottle reminiscent of antique medicine bottles. The gradation on the label embodies the unpredictable changes that occur in aging. It represents the blend of long years, scientific aging methods, and the brewer's passion. The clock hands symbolize the continuous passage of time during the aging process. The design incorporates Japanese aesthetics into the product's name and the symbol, which is inspired by traditional patterns.
Project Duration: This brand launched in Iga, Japan, in November 2023.
Operation Flow: This vintage sake, presented in elegant packaging, offers a special moment when poured slowly into a glass after uncorking. Whether enjoyed during a meal with loved ones at a restaurant or while relaxing alone at home, it's perfect for any occasion. It pairs well with various meat and fish dishes, enhancing the dining experience.
Patents: Trademark: 2023 Carrier Car Service Co., Ltd.
Team Members: Creative Director: Hisamichi Kasai
Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Project Manager: Hisashi Kobayashi
Producer: Takahide Toyonishi
Planner: Kenji Nakajima
Copywriter: Aki Kamei
Photographer: Katsumi Nakao, Yoshihiro Yamamoto
Image Credits: Shunbin Co., Ltd.