Satine Fresh Milk Manufar Farko: Fakitin Madara by Pesign

Satine Fresh Milk Manufar Farko: Fakitin Madara by Pesign is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2024

Satine Fresh Milk Manufar Farko: Fakitin Madara

by Pesign

Client: Yili Group

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Verified Award Winner

Verify Award Status for #158907

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Fresh Milk Manufar Farko: Fakitin Madara

Rubutun Littafi: Satine Fresh Milk fasali ne na keɓaɓɓen ƙirar fakiti don samfurin madara sabuwa. An tsara akwatin kamar gwangwanin madara, an kuma yi shi da robar PE mai iya rugujewa. Salon zane yana dogara ne akan kan dodo (dragon) da ke kewaye da gizagizai da furanni masu kawo albarka, waɗanda alamomin gargajiya ne na Sabuwar Shekara. An yi amfani da hanyar huda-huda mai kwaikwayon fasahar taga ta gargajiya wajen ƙirƙirar wannan zanen mai kyau da tsari mai armashi. Bayan an sha madarar, ana iya sake amfani da fakitin ta wasu hanyoyi daban-daban: yara za su iya amfani da shi a matsayin jakar sa'a don ajiye alawa, ko kuma a matsayin fitilar dare, ko kuma a matsayin fitilar biki. Waɗannan hanyoyin sake amfani suna rage barnatarwa kuma suna tsawaita rayuwar fakitin bikin.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Satine Fresh Milk Manufar Farko: Fakitin Madara ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Satine Fresh Milk Manufar Farko: Fakitin Madara ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Satine Fresh Milk Manufar Farko: Fakitin Madara yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Dimensions & Packaging: 80mmx80mmx145mm
Tags: Interactive ,Limited edition ,Experience innovation
Production Technology: Degradable PE plastic
Design Challenge: The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
Research: Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Inspiration: The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
Project Duration: The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
Operation Flow: After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
Team Members: Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua