Heti Alamar Kasuwanci da Marufi by Cansu Dagbagli Ferreira

Heti Alamar Kasuwanci da Marufi by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2024

Heti Alamar Kasuwanci da Marufi

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Colors

The Design

About Heti Alamar Kasuwanci da Marufi

Heti, wanda aka sanya masa suna bisa ga kalmar Dakota da ke nufin Gida, yana ba da abubuwan sha waɗanda ke tunatar da ainihin gida tare da ɗanɗanon halitta da aka haɗa, yana ɗaukaka tsire-tsiren ƴan ƙasar Arewacin Amurka. Wannan alamar kasuwanci mai tasiri ga al'umma tana keɓe wani yanki na kudaden shiga don tallafawa al'ummomin ƙabilanci. Hikima Mai Sauƙi, manufar alamar kasuwanci, tana nuna zane-zane da ɗanɗano na salon ƴan ƙasa, tare da marufi da aka yi masa kwaikwayo daga daidaiton lissafi na fasahar Dakota, yana bayyana ma'auni da jituwa. Ƙirar ta haɗa falet launi ɗaya tare da ƙarfafawar launi, tana jaddada zurfin fasahar ƴan ƙasa a cikin yanayin zamani.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Heti Alamar Kasuwanci da Marufi ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Heti Alamar Kasuwanci da Marufi ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Heti Alamar Kasuwanci da Marufi yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery