Zane Yihe Dim Sum Ƙirar Fakiti daga Ye Zhang mai nasara ne mai daraja sosai na 2024 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2024

Yihe Dim Sum Ƙirar Fakiti

daga Ye Zhang

Abokin Ciniki: Beijing Jiaotong University

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

15,702

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #159111

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Yihe Dim Sum Ƙirar Fakiti

Yihe Dim Sum ƙirar fakiti ce da aka yi wa wani irin kek na salon Beijing wanda ake sayarwa a Fadar Bazara (Summer Palace). Akwatin waje yana da girman milimita 230 zuwa 230 zuwa 60, kuma yana ɗauke da ƙananan akwatuna huɗu masu girman milimita 110 zuwa 110 zuwa 45. An zana wurare huɗu shahararru na Fadar Bazara domin wakiltar dandano huɗu na kek ɗin. Zane-zanen sun haɗu da salon gine-ginen gargajiya na kasar Sin da salon fasahar pop, tare da abubuwan haɗin gwiwa (collage) da aka ɗauko daga zane-zanen gargajiya. An yi amfani da hanyar buga UV wajen kera akwatin, da takarda mai layi tsakani, rubutu mai launin tagulla a gefuna, da kuma yankan kaifi domin tabbatar da dorewarsa.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Yihe Dim Sum Ƙirar Fakiti ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Yihe Dim Sum Ƙirar Fakiti ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Yihe Dim Sum Ƙirar Fakiti yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
Girma da Fakitin: Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm
Kalmomin Alama: The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
Fasahar Samarwa: The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
Ƙalubalen Zane: The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
Bincike: Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging.
Wahayi: The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent.
Tsawon Lokacin Aikin: The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
Tsarin Aiki: The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
Haƙƙoƙin Ƙirƙira: This work is all original images not copyrighted.
Mambobin Ƙungiya: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou
Godiyar Hotuna: This work is all original images not copyrighted.