Ave Natur Kunshin Kwalin Abin Sha daga Misteli Creative Agency

Zane Ave Natur Kunshin Kwalin Abin Sha daga Misteli Creative Agency mai nasara ne mai daraja sosai na 2024 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2024

Ave Natur Kunshin Kwalin Abin Sha

daga Misteli Creative Agency

Abokin Ciniki: Misteli Creative Agency

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

14,549

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #159247

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Ave Natur Kunshin Kwalin Abin Sha

Ave Natur wani zanen kunshi ne na jerin madarar da aka samar daga hatsi (oat) a matsayin madadin kayayyakin kiwo. Jerin ya haɗa da abubuwan sha na hatsi don busawa, dafa abinci da amfanin barista, abin shan hatsi mai ɗanɗanon cakulan, da kuma smoothies. Manyan katanga masu launi da fasalolin Scandinavia suna nuna asalin alamar kasuwanci ta ƙasar Finland, tare da taimaka wa masu sayayya bambance kayayyakin daban-daban. An yi kwalayen galibi da takarda mai kauri (paperboard) daga gandun daji da aka tabbatar, kuma ana iya sake sarrafa su. An yi amfani da murfin da aka samar daga tsire-tsire, wanda aka yi shi da sitiwa (sugarcane). An yi amfani da dabarar bugu ta flexographic. Girman kunshin sun kasance lita ɗaya da millilita 250.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Ave Natur Kunshin Kwalin Abin Sha ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Ave Natur Kunshin Kwalin Abin Sha ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Ave Natur Kunshin Kwalin Abin Sha yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
Girma da Fakitin: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Kalmomin Alama: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Fasahar Samarwa: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Ƙalubalen Zane: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Bincike: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Wahayi: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Tsawon Lokacin Aikin: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Tsarin Aiki: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Mambobin Ƙungiya: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Godiyar Hotuna: Misteli Creative Agency