7Up Destinations Venezuela Fakin Abin Sha by PepsiCo Design and Innovation

7Up Destinations Venezuela Fakin Abin Sha by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2024

7Up Destinations Venezuela Fakin Abin Sha

by PepsiCo Design and Innovation

Client: PepsiCo

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

20,758

Verified Award Winner

Verify Award Status for #159595

View at A' Design Award Press Release Award Badge

Colors

The Design

About 7Up Destinations Venezuela Fakin Abin Sha

7Up Destinations Venezuela jerin gwanon abin sha ne na musamman da aka ƙirƙira don kasuwar Latin Amurka kuma ake sayarwa a Venezuela. Gwanon huɗun suna wakiltar wurare huɗu masu kyawun gani da shahara a ƙasar: Adicora, Los Roques, El Yaque da Canaima. Kowace ƙira tana nuna tsirrai da namun daji na gida na Venezuela. Gaban kowane gwano yana riƙe da launin kore na gargajiya na 7Up don sauƙin gane alamar kasuwanci. Bayan kowane gwano yana amfani da shudin ruwan wurare masu zafi a matsayin bango don zane-zanen da tafiye-tafiye suka yi wahayi zuwa gare su. Manufar ita ce a gina alaƙar tunani da masu amfani.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen 7Up Destinations Venezuela Fakin Abin Sha ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen 7Up Destinations Venezuela Fakin Abin Sha ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen 7Up Destinations Venezuela Fakin Abin Sha yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
Inspiration: Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.

Read the Press Release