Mirinda Global Refresh Fakin Abin Sha by PepsiCo Design and Innovation

Mirinda Global Refresh Fakin Abin Sha by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Baƙin Ƙarfe in Ƙirar Kunshin Kaya Competition Category.

Baƙin ƘarfeKunshin Kaya· 2024

Mirinda Global Refresh Fakin Abin Sha

by PepsiCo Design and Innovation

Client: PepsiCo

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Kunshin Kaya Category

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Verified Award Winner

Verify Award Status for #159631

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Global Refresh Fakin Abin Sha

Mirinda Global Refresh ƴan kunshin abin sha ne da aka ƙirƙira don wata alamar kasuwanci ta abin sha mai iskar gas. Kunshin yana ba wa alamar kasuwancin wani sabon salo bayyananne da fasalin banbanci a cikin nau'in abubuwan sha masu iskar gas. Salon gani mai ƙarfi ne, na zamani da kirkire-kirkire, wanda aka tsara da la'akari da son zuciyar matasa masu sha'awar dijital da abubuwa masu ban sha'awa a gani. Zanen ya kuma nuna gadon alamar kasuwancin na dandanon ɓaure masu sabo da ban mamaki. Sabon kamanin yana da nufin ƙara wayar da kan jama'a da kuma taimaka wa alamar kasuwancin ta bambanta kanta a kasuwar yau.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Mirinda Global Refresh Fakin Abin Sha ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Mirinda Global Refresh Fakin Abin Sha ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Mirinda Global Refresh Fakin Abin Sha saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Inspiration: The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Read the Press Release