Pepsi X Spotify Aikin Farko: Kwalin Abin Sha by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.
TagullaKunshin Kaya· 2024
Pepsi X Spotify Aikin Farko: Kwalin Abin Sha
by PepsiCo Design and Innovation
Client: PepsiCo
Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category
Verified Award Winner
Verify Award Status for #159644The Design
About Pepsi X Spotify Aikin Farko: Kwalin Abin Sha
Rubutun Littafi: Pepsi x Spotify ƴan tsari ne na keɓaɓɓen kwalin abin sha da aka ƙirƙira don masu sauraro a Masar. Aikin fasahar ya haɗa alamomin gani na Pepsi da Spotify daidai gwargwado. An haɗa shuɗin Pepsi mai ƙarfi da kore mai haske wanda Spotify da al'ummar rap a Masar suke rabawa. Bayan fage yana amfani da tsare-tsaren glitch da jerin takardu da aka yanka tare da kalmomin waƙa da aka rubuta da hannu. Wata alamar QR da aka buga a kan kwalin tana ba mutane damar sauraron waƙar Pepsi da aka ƙirƙira don wani shirin cashback. An kuma samar da kayan aikin influencer tare da kwalin.
The Recognition
About the Kyautar A' Design Award ta Tagulla
Zanen Pepsi X Spotify Aikin Farko: Kwalin Abin Sha ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Pepsi X Spotify Aikin Farko: Kwalin Abin Sha ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Pepsi X Spotify Aikin Farko: Kwalin Abin Sha yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
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