Pepsi Big Football Event LTO Kunshin Abin Sha by PepsiCo Design and Innovation

Pepsi Big Football Event LTO Kunshin Abin Sha by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2024

Pepsi Big Football Event LTO Kunshin Abin Sha

by PepsiCo Design and Innovation

Client: PepsiCo

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Verified Award Winner

Verify Award Status for #159649

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Big Football Event LTO Kunshin Abin Sha

Pepsi Big Football Event LTO wani zane na kunshin abin sha ne na tayin ɗan lokaci wanda aka ƙirƙira don wata babbar gasar ƙwallon ƙafa da aka gudanar a Qatar a shekarar 2022. Kunshin yana nuna hotunan magoya bayan ƙwallon ƙafa na gaske daga ƙasashe daban-daban, wanda ke ɗauke da matsanancin farin ciki da ake ji yayin wasa. An yi amfani da matatun fenti a kan hotunan don tunawa da al'adar shafa fenti a fuska tsakanin magoya baya da kuma ba da kamannin fasaha. Manyan hotunan gani da hotunan motsi masu dacewa suna faɗaɗa irin wannan harshen zane-zane. Manufar ita ce haɗa alamar kasuwanci da magoya bayan ƙwallon ƙafa na gida yayin gasar.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Pepsi Big Football Event LTO Kunshin Abin Sha ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Pepsi Big Football Event LTO Kunshin Abin Sha ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Pepsi Big Football Event LTO Kunshin Abin Sha ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
Inspiration: The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.

Read the Press Release