Auramithra Marufi na Abin Shan Karfi by Arvin Maleki

Auramithra Marufi na Abin Shan Karfi by Arvin Maleki is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Baƙin Ƙarfe in Ƙirar Kunshin Kaya Competition Category.

Baƙin ƘarfeKunshin Kaya· 2024

Auramithra Marufi na Abin Shan Karfi

by Arvin Maleki

Client: Futuredge Design Studio

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Kunshin Kaya Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Auramithra Marufi na Abin Shan Karfi

Auramithra yana wakiltar duka kaɗanci da ƙarfi. Yana da zanen launin toka mai duhu mai hayaniya, wanda aka yi masa ado da jujjuyawar launuka masu kama da riba, wanda ke wakiltar ƙarfin da ke barci a ciki. An ƙara yin ado da kwalbar da ƙananan alamomi na baƙar fata masu cikakken bayani game da kuzari, wanda ke ƙarfafa duba sosai. Launuka masu haske na sunan alamar kasuwanci suna bambanta sosai da bangon duhu, yana ƙara kyawun gani kuma yana cimma daidaito mai jituwa tare da bayyanar asiri. Wannan hanyar ƙira tana isar da ainihin ma'anar Auramithra cikin ƙwarewa, tana haɗa sauƙi da labarin kuzari mai zurfi.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Auramithra Marufi na Abin Shan Karfi ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Auramithra Marufi na Abin Shan Karfi ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Auramithra Marufi na Abin Shan Karfi saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Auramithra's packaging design stands as a beacon of minimalism and intensity. Utilizing a noisy dark gray backdrop interwoven in a ribbon-like formation, the design symbolizes the latent power within. Small, intricate symbols of energy, rendered in black, adorn the bottle, their subtlety inviting closer inspection. The use of vibrant colors for the brand name creates a striking contrast, enhancing visual appeal while maintaining a harmonious balance with the bottle's dark, enigmatic body.
Dimensions & Packaging: Can 500 ml, Height: 168 mm
Tags: Energy Drink, Power, Minimalism, Aura, Mithra, Ancient Mythology, Modern Design, Colorful Ribbon, Energy Symbols, Power Drink
Production Technology: Employing cutting-edge printing and manufacturing techniques, the design incorporates eco-friendly materials to minimize environmental impact without compromising on durability or aesthetic appeal. The innovative use of color and texture techniques ensures the design's vibrancy and tactile qualities are preserved, encapsulating the essence of Auramithra.
Design Challenge: The paramount challenge was to encapsulate the profound and multifaceted concept of Auramithra in a visually compelling, minimalist design. Striking the perfect balance between simplicity and symbolism, the design transcends conventional packaging to evoke a sense of wonder and empowerment.
Research: The design process was underpinned by an in-depth exploration of ancient mythology, modern design trends, and consumer psychology. This research illuminated the path to creating a packaging design that resonates on a deep, emotional level, offering not just a beverage but an elixir of vitality and inspiration.
Inspiration: Inspired by the dynamic interplay of ancient lore and modern vitality, Auramithra embodies the fusion of "Aura" (breeze, spirit) and "Mithra" (ancient deity of the sun and covenant). This concept seeks to manifest inner energy and radiance, drawing upon the mystical energy of the sun and the ethereal essence of aura to empower and invigorate. The design employs a powerful palette of black and vibrant hues, enveloping the consumer in an experience of power, mystique, and rejuvenation.
Project Duration: The development of the Auramithra Power Drink packaging design was an intricate process that began in early 2023 in Vancouver, evolving into a unique sensory experience by its completion in 2024.
Operation Flow: The design invites interaction through its captivating visual narrative and tactile sensations, promoting a profound engagement with the product. The tactile experience, enhanced by the deliberate placement of textured symbols and a vibrant ribbon, invites users to explore the essence of Auramithra. This design strategy ensures each interaction is an immersive journey into the brand's core values, making the act of consumption an engaging experience that transcends the ordinary.
Image Credits: Image#1: Creator Arvin Maleki, Auramithra, 2024
Image#2: Creator Arvin Maleki, Auramithra, 2024
Image#3: Creator Arvin Maleki, Auramithra, 2024
Image#4: Creator Arvin Maleki, Auramithra, 2024