Baƙin Ƙarfe Zane-zane · 2024
The National Gallery Primary Function: Alamar Ganewa
- Kyautar A' Design Award ta Baƙin Ƙarfe 2024 in Zane-zane
- Estimated Number of Design Views: 14,858
- Verification code 90E5A6B288 · Verify this award
Colors
About The National Gallery Primary Function: Alamar Ganewa
Book Text: National Gallery alama ce ta ganewa da aka kirkira domin fadar zane-zane ta kasa da ke birnin London. Wannan alamar ta maye gurbin tsohuwar alamar da ta kunshi rubutu kawai da wata sabuwar alama ta zane mai bambanci. Sabuwar alamar sigar firam ce ta harafi L guda biyu, wadda aka gina ta hanyar amfani da layuka guda bakwai. Layukan bakwai din suna nuni ne ga tarin zane-zanen da fadar ke dauke da su, wadanda suka shafi karni na 13 zuwa karni na 19. Alamar tana ci gaba da bayyana a fili ko da an rage fadinta zuwa mafi kankantar girman inci 0.75. An kuma sanya karin muhimmanci kan kalmar London a cikin sunan alamar domin inganta ganewarta a binciken yanar gizo. Manufar wannan sabon salon ita ce sauƙaƙa wa mutane a duk fadin duniya damar gane fadar zane-zane cikin sauki.
About the Kyautar A' Design Award ta Baƙin Ƙarfe
Zanen The National Gallery Primary Function: Alamar Ganewa ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen The National Gallery Primary Function: Alamar Ganewa ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen The National Gallery Primary Function: Alamar Ganewa saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.
Press Kit
- Unique Properties
- The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
- Dimensions & Packaging
- The minimum size requirement for the logo is 0.75 inches wide or smaller.
- Tags
- Identity Design, Meng Chu Huang, The National Gallery
- Production Technology
- I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
- Design Challenge
- Transform a typography-based logo into an iconic logo.
- Research
- The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
- Inspiration
- The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
- Project Duration
- This project started in Feburary 2023 and finished in May 2023.
- Operation Flow
- Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
- Image Credits
- Meng Chu Huang, 2023
