Zinariya Zane-zane · 2024
Dotline Primary Function: Ganin Fuskar Kamfani
- Kyautar A' Design Award ta Zinariya 2024 in Zane-zane
- CLIENT: Dotline Co., Ltd.
- Estimated Number of Design Views: 698,486
- Verification code 04166D1555 · Verify this award
Colors
About Dotline Primary Function: Ganin Fuskar Kamfani
Book Text: Wannan tsarin ganin fuska ya fara ne domin ƙirƙirar cikakken tsarin kasuwanci da hangen nesan kamfani — Social Heroes domin ƙarfafa hangen nesan kamfani ga abokan cinikinsu, ma'aikata da 'yan takara, da dukkan mutanen da suka danganci wannan masana'antu. Dotline na ganin dukkan ma'aikatan da suke zuwa domin taimako a rayuwar wani ta yau da kullun a matsayin jarumai. Alamar tambari alama ce ta zane mai nuna jarumi yana juya alkyabbarsa yana ci gaba gaba, wanda aka tsara daga haruffa, D daga "dots" + L daga "line." Kamar yadda Dotline ke ba da rukunonin kasuwanci guda 7, tambarurruka na zuwa a tsarin launi na launuka 7 waɗanda ke nuna kowane rukunin kasuwanci da aka rubuta da ainihin salon rubutun tambarin.
About the Kyautar A' Design Award ta Zinariya
Zanen Dotline Primary Function: Ganin Fuskar Kamfani ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Dotline Primary Function: Ganin Fuskar Kamfani ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Dotline Primary Function: Ganin Fuskar Kamfani yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.
Press Kit
- Unique Properties
- A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
- Dimensions & Packaging
- Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
- Tags
- Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
- Production Technology
- Grid system with the golden section, over ray,
multiplication - Design Challenge
- The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
- Research
- Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
- Inspiration
- Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
- Project Duration
- Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.
